Human-Centered MarketingWith the rise of AI, the excess of distribution channels, and the focus on tracking every touch point to drive revenue, consumer trust is at an all time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen. Human Centered Marketing introduces three frameworks to help mid senior level marketers find, connect with, and convert audiences. The book helps you map an audience