Little Book of DataData is not about number crunching. Its about ideas. And when used properly (read: ethically), it is the problem solver of our time. Yet many savvy people seem to be in data denial: they dont think they need to understand data, or its too complicated, or worse, using it is somehow unethical. As data and AI (just an accelerated way to put data to work) move to the centre of professional and civic life, every professional and citizen needs to harness