What is JUUL? Juul, the vape device teens are getting hooked on, explained Vox Teens say they don't vape, they 'Juul.' That makes the activity hard to track Los Angeles Times The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. Juul has stopped selling all fruity flavors