Juul's nicotine salts are dominating the market and other companies want in The Verge The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. Juul can continue to sell e cigarettes, FDA says Why Juul E Cigs Are The Popular New Teen Vaping Device Leading Health Groups Urge FDA to Campaign for Tobacco Free Kids