Juul Valuation Falls To $12 Billion As Altria Takes Another $4.1 Billion Hit The impact of JUUL market entry on cigarette sales: evidence from a major chain retailer in Canada Harm Reduction Journal Springer Nature Link Why Are JUUL Pods so Expensive? Juul Suspends Selling Most E Cigarette Flavors in Stores The New York Times Stanford Pals Hit the Jackpot With Juul's Meteoric Rise Bloomberg