After two costly vaping acquisitions (JUUL & NJOY), Altria shares are down 3% following the first ever authorization of non tobacco, non menthol flavored vapes. This once again raises questions around management's capital allocation in E Cigarette Maker Juul Labs Is Raising $1.2 Billion Bloomberg JUUL 2 The PODGOD Juul Share Price juul vape pod electronic cigarette device with a pack of marlboro cigarettes and Altria Writes Down Juul Investment by $4.5 Billion Amid Vaping Backlash Markets Insider